Users will soon have a new feature that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the service disclosed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global rollout. This shift comes amid a rise in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
It has been noted that nearly 10% of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for substandard, factory-style content that is typically nonsensical or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, from digital art to informative clips, and we intend to provide users the ability to see more or less of that, according to their own preferences,” commented a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its service identified as AI-generated. In total, over 100 million media items are uploaded to the service every day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI content they watch by accessing the “manage topic” setting in the application and selecting the AI content topic. Additional categories that currently be adjusted under the tool include politics, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s rules oblige creators to label “realistic” AI-made content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the app will now attach an AI-generated watermark to content produced via its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This step is designed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2 million awareness program for specialists and organizations to develop learning resources about ethical AI use. This program will support non-profit groups focused on educating programming and robotics.
Platform Protection
The platform has justified its safety measures, during debate over plans to cut jobs for a large number of review team members in the UK. The company is planning to reduce 439 jobs in its content moderation team in London, with worker representatives and internet security professionals expressing worry that people are being substituted by automated systems.
A company official explained that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content prior to it has to be seen by humans. The company announced a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
